Browse by UCL people
Group by: Type | Date
Number of items: 17.
Article
Deng, Yiting;
Tang, Christopher S;
Wang, Wei;
Yoo, Onesun Steve;
(2023)
Can Third-Party Sellers Benefit from a Platform’s Entry to the Market?
Service Science
10.1287/serv.2023.0324.
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Huang, Y;
Gokpinar, B;
Tang, C;
Yoo, OS;
(2018)
Selling Innovative Products in the Presence of Externalities.
Production and Operations Management
, 27
(7)
pp. 1236-1250.
10.1111/poms.12864.
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Huang, Y;
Yoo, OS;
Gokpinar, B;
(2018)
Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction.
IEEE Transactions on Engineering Management
, 65
(4)
pp. 590-603.
10.1109/TEM.2017.2733227.
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Li, Xingyi;
Culmone, Viviana;
De Reyck, Bert;
Yoo, Onesun Steve;
(2025)
Automating Procurement Practices Using Artificial Intelligence.
INFORMS Journal on Applied Analytics
10.1287/inte.2023.0099.
(In press).
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Sudhir, K;
Yoo, Onesun Steve;
Zhou, Zihao;
(2025)
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation.
Marketing Science
10.1287/mksc.2023.0309.
(In press).
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Tang, Christopher S;
Deng, Yiting;
Wang, Wei;
Yoo, Onesun Steve;
(2024)
Can an E-commerce platform and its third party sellers benefit from each other's market entry?
Production and Operations Management
, 33
(1)
pp. 69-86.
10.1177/10591478231224913.
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Tang, Christopher S;
Yoo, Onesun Steve;
Huang, Yufei;
(2023)
Peak-Hour Pricing Under Negative Externality: Impact of Customer Flexibility and Competitive Asymmetry.
Service Science
, 15
(2)
pp. 92-106.
10.1287/serv.2022.0309.
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Tang, Christopher S;
Yoo, Onesun Steve;
Zhan, Dongyuan;
(2023)
When should grocery stores adopt time-based pricing? Impact of competition and negative congestion externality.
Production and Operations Management
, 32
(9)
pp. 2805-2824.
10.1111/poms.14010.
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Vanneste, B;
Yoo, O;
(2020)
Performance of Trust-Based Governance.
Journal of Organization Design
, 9
, Article 14. 10.1186/s41469-020-00075-y.
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Yoo, O;
Corbett, C;
Roels, G;
(2016)
Optimal Time Allocation Process for Growth-Focused Entrepreneurs.
Manufacturing & Service Operations Management
, 18
(3)
pp. 361-375.
10.1287/msom.2015.0568.
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Yoo, OS;
Corbett, CJ;
Roels, G;
(2016)
The time-money trade-off for entrepreneurs: when to hire the first employee?
Manufacturing and Service Operations Management
, 18
(4)
pp. 559-569.
10.1287/msom.2016.0587.
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Yoo, OS;
Huang, T;
Arifoglu, K;
(2021)
A Theoretical Analysis of the Lean Startup Method.
Marketing Science
, 40
(3)
pp. 395-412.
10.1287/mksc.2020.1269.
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Yoo, OS;
Kwon, HD;
(2017)
Retention of Capable New Employees under Uncertainty: Impact of Strategic Interactions.
IISE Transactions
, 49
(10)
pp. 927-941.
10.1080/24725854.2017.1325028.
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Yoo, OS;
McCardle, K;
(2020)
The Valuator’s Curse: Decision Analysis of Overvaluation and Disappointment in Acquisition.
Decision Analysis
10.1287/deca.2020.0414.
(In press).
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Yoo, OS;
Sarin, R;
(2018)
Consumer Choice and Market Outcomes under Product Ambiguity.
Marketing Science
pp. 445-468.
10.1287/mksc.2017.1069.
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Yoo, OS;
Zhan, D;
(2021)
Economic behavior of information acquisition: Impact of peer grading in MOOCs.
Operations Research
10.1287/opre.2021.2131.
(In press).
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Thesis
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Ren, H;
(2018)
The Role of Consumer Behaviour in Service Operations Management.
Doctoral thesis (Ph.D), UCL (University College London).
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