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Consumer Choice and Market Outcomes under Product Ambiguity

Yoo, OS; Sarin, R; (2018) Consumer Choice and Market Outcomes under Product Ambiguity. Marketing Science pp. 445-468. 10.1287/mksc.2017.1069. Green open access

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Type: Article
Title: Consumer Choice and Market Outcomes under Product Ambiguity
Open access status: An open access version is available from UCL Discovery
DOI: 10.1287/mksc.2017.1069
Publisher version: https://pubsonline.informs.org/journal/mksc
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/1572436
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