Lawrence, E; Ringrose, J; (2018) @Notofeminism, #Feministsareugly, and Misandry Memes: How Social Media Feminist Humor is Calling out Antifeminism. In: Keller, J and Ryan, ME, (eds.) Emergent Feminisms: Complicating a Postfeminist Media Culture. (pp. 211-232). Routledge: New York, NY, USA.

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Abstract

In this chapter, Lawrence and Ringrose consider how social media platforms have provided new ways for feminists to engage with antifeminist and postfeminist discourses. They explore how feminist humour and irony are used as rhetorical and debating strategies to challenge problematic arguments against or about feminists by re-staging antifeminist claims as absurd, ridiculous, and illogical. We argue that humorous posts play a central role in increasing feminist audiences and mobilizing feminist connectivity, collectivity, and solidarity. The chapter also demonstrates how some of the humour is inclusive and sensitive to intersectional power relations, but other examples slip into gender binary and white feminist discourses that neglect raced and classed power structures.

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