De Block, Liesbeth;
(2013)
Creating dialogue: Children’s soap opera in Kenya.
Journal of Children and Media
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Text (Creating dialogue: Children’s soap opera in Kenya)
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Abstract
I discuss audience responses to a children’s soap opera, Junction Juniors, produced and broadcast in Kenya. The soap takes a child’s perspective life in their small rural community. Many of the storylines address controversial topics concerning rights, conflict and democracy. I discuss the principles underlying Entertainment-Education and Communication for Social Change in development contexts and apply them to child audience responses to this soap opera. By shifting from a focus on the ‘message’ to one that prioritises child engagement, the programme challenges notions of the passive child and of ‘rights’ being externally determined. I draw on the notion of ‘refraction’ to explore how children’s rights are reframed and enacted in the contexts of development practice (Reynolds, Nieuwenhuys & Hanson, 2006) and the ways in which media can be a vehicle for this refraction. At a time when the focus is on new mobile communications technologies Junction Juniors is a reminder that television still plays a powerful role in children’s lives.
Type: | Article |
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Title: | Creating dialogue: Children’s soap opera in Kenya |
Open access status: | An open access version is available from UCL Discovery |
Language: | English |
Keywords: | media and cultural studies, International, Informal learning, Media and cultural studies, All Children, Media, Rights |
UCL classification: | UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education |
URI: | https://discovery.ucl.ac.uk/id/eprint/10017496 |




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