Browse by UCL people
Group by: Type | Date
Jump to: Article
Number of items: 1.
Article
Sudhir, K;
Yoo, Onesun Steve;
Zhou, Zihao;
(2025)
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation.
Marketing Science
10.1287/mksc.2023.0309.
(In press).
|