Browse by UCL people
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Jump to: 2025
Number of items: 1.
2025
Sudhir, K;
Yoo, Onesun Steve;
Zhou, Zihao;
(2025)
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation.
Marketing Science
10.1287/mksc.2023.0309.
(In press).
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