Andreou, G; (2006) Golf development in Cyprus and management: Linking the investment and operational concerns. Doctoral thesis , UCL (University College London).

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Abstract

Golfing tourism is considered as a growing sector. It may contribute towards the enrichment and diversification of the tourist product, the increase in visitors and expenditure, decrease of the seasonality problem etc. The new Cyprus Government policy to upgrade the image of Cyprus as a 'quality* destination will encourage private investment in new sectors like integrated golf courses. A cluster of existing and new developments will offer to golfers an irresistible challenge of new, different and varied courses, in an island that offers all- year round sunshine and a range of other facilities. This MSc Report is based on golf course development and the facet of investment and operational concerns for this kind of development. The several issues of the so called 'effective management' to create and sustain value for investors are presented in a sequence of seven chapters. These are as follows: Chapter 1 gives an overview of the topic, its methods of investigation and data collection. Chapter 2 introduces information on Cyprus in relation to geographical position, tourism and local market. Additionally, it briefly summarizes policies, provisions and restrictions in relation to golf course development. Chapter 3 gives an account of literature background on leisure integrated facilities provision and management and it highlights the need for a customer- focused approach. Chapter 4 focuses on market analysis. It discusses issues of supply and demand both local and external. Problem analysis is supported by a SWOT Analysis, which helps to focus on key areas that need to be taken into account in producing a marketing plan. Furthermore, there is a discussion of the case study analysis, based on local courses, as well as courses abroad to provide a means of comparison. Chapter 5 discusses the management profile of golf course development including issues of operation, course types, golf sale, marketing plans. Chapter 6 discusses development issues including development patterns and costs, as well as sustainability concerns. Chapter 7 outlines the conclusions and recommendations on the topic under research.

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