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Examining subjective and physiological responses to norm violation using text-based vignettes

Krumhuber, EG; Tsankova, E; Kappas, A; (2018) Examining subjective and physiological responses to norm violation using text-based vignettes. International Journal of Psychology , 53 (1) pp. 23-30. 10.1002/ijop.12253. Green open access

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Abstract

In this article, we describe a paradigm using text-based vignettes for the study of social and cultural norm violation. Towards this aim, a range of scenarios depicting instances of norm violations was generated and tested with respect to their ability in evoking subjective and physiological responses. In Experiment 1, participants evaluated 29 vignettes on how upsetting, excusable and realistic the described behaviour appeared to be. Based on those ratings we selected and extended three norm violation vignettes for Experiment 2 in which participants' physiological responses were obtained in addition to their subjective ratings. In both studies, the vignettes were successful in eliciting negative responses to norm violations and were significantly affected by the perceivers' level of ethnocultural empathy. The trait measure of cultural empathy further predicted facial electromyography (EMG) activity at muscle sites associated with disgust (M. Levator Labii), thereby suggesting a potential moral response to norm-violating scenarios. We discuss the methodological merits and implications of this vignettes paradigm for investigating perceived norm transgressions and make recommendations for future work.

Type: Article
Title: Examining subjective and physiological responses to norm violation using text-based vignettes
Open access status: An open access version is available from UCL Discovery
DOI: 10.1002/ijop.12253
Publisher version: http://doi.org/10.1002/ijop.12253
Language: English
Additional information: This is the peer reviewed version of the following article: Krumhuber, E. G., Tsankova, E. and Kappas, A. (2016), Examining subjective and physiological responses to norm violation using text-based vignettes. Int J Psychol., which has been published in final form at http://dx.doi.org/10.1002/ijop.12253. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Keywords: Norm violation; Vignettes; Empathy; Disgust; Facial expression
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology
URI: https://discovery.ucl.ac.uk/id/eprint/1528727
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