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An ‘In the Wild’ Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment

Steed, A; Friston, S; Lopez, M; Drummond, J; Pan, Y; Swapp, D; (2016) An ‘In the Wild’ Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment. IEEE Transactions on Visualization and Computer Graphics , 22 (4) pp. 1406-1414. 10.1109/TVCG.2016.2518135. Green open access

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Abstract

Consumer virtual reality systems are now becoming widely available. We report on a study on presence and embodiment within virtual reality that was conducted ‘in the wild’, in that data was collected from devices owned by consumers in uncontrolled settings, not in a traditional laboratory setting. Users of Samsung Gear VR and Google Cardboard devices were invited by web pages and email invitation to download and run an app that presented a scenario where the participant would sit in a bar watching a singer. Each participant saw one of eight variations of the scenario: with or without a self-avatar; singer inviting the participant to tap along or not; singer looking at the participant or not. Despite the uncontrolled situation of the experiment, results from an in-app questionnaire showed tentative evidence that a self-avatar had a positive effect on self-report of presence and embodiment, and that the singer inviting the participant to tap along had a negative effect on self-report of embodiment. We discuss the limitations of the study and the platforms, and the potential for future open virtual reality experiments.

Type: Article
Title: An ‘In the Wild’ Experiment on Presence and Embodiment using Consumer Virtual Reality Equipment
Open access status: An open access version is available from UCL Discovery
DOI: 10.1109/TVCG.2016.2518135
Publisher version: http://dx.doi.org/10.1109/TVCG.2016.2518135
Language: English
Additional information: © 2016 IEEE. This work is licensed under Creative Commons Attribution 3.0 License. For more information, see http://creativecommons.org/licenses/by/3.0
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/1474831
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