Miller, D;
(2016)
Social Media in an English Village.
[Book].
Why we post.
UCL Press: London, UK.
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Abstract
Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
| Type: | Book |
|---|---|
| Title: | Social Media in an English Village |
| ISBN-13: | 9781910634448 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.14324/111.9781910634431 |
| Publisher version: | http://dx.doi.org/10.14324/111.9781910634431 |
| Language: | English |
| Additional information: | Text © Daniel Miller, 2016 Images © Daniel Miller, 2016. This book is published under a Creative Commons Attribution Non-commercial Non-derivative 4.0 International license (CC BY-NC-ND 4.0). This license allows you to share, copy, distribute and transmit the work for personal and non-commercial use providing author and publisher attribution is clearly stated. Further details about CC BY licenses are available at http://creativecommons.org/licenses/by/4.0 |
| Keywords: | Ethnography, Social media, Society, Culture |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Anthropology |
| URI: | https://discovery.ucl.ac.uk/id/eprint/1474804 |
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