Exploring perceived control in domestic electricity demand-side response

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Exploring perceived control in domestic electricity demand-side response

Fell, MJ; Shipworth, D; Huebner, GM; Elwell, CA; (2014) Exploring perceived control in domestic electricity demand-side response. TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT , 26 (10) 1118 - 1130. 10.1080/09537325.2014.974530. Green open access

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Abstract

Research into consumer acceptance of domestic electricity demand-side response (DSR) highlights loss of personal control as a key concern. This UK focus group study explored people's perceived control in relation to home energy use and DSR. Three DSR offerings were discussed: fixed and dynamic time of use (TOU) pricing and direct load control. Participants' main motivations for control were costs, comfort, time/flexibility and autonomy. The majority viewed a fixed TOU tariff as increasing personal control, particularly over costs. Dynamic TOU pricing divided opinion, with some perceiving more control over costs, while others were concerned about ease of use, requirement for automation, predictability and flexibility. Almost everyone saw direct load control as reducing their control, although some framed this only in terms of control over appliances, while others were concerned about their overall autonomy. Implications for future research and the design, targeting and communication of DSR products are discussed.

Type:	Article
Title:	Exploring perceived control in domestic electricity demand-side response
Open access status:	An open access version is available from UCL Discovery
DOI:	10.1080/09537325.2014.974530
Publisher version:	http://dx.doi.org/10.1080/09537325.2014.974530
Additional information:	© 2014 The Author(s). Published by Taylor & Francis This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The moral rights of the named author(s) have been asserted.
Keywords:	consumer acceptance, domestic, perceived control, demand-side response
UCL classification:	UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources
URI:	https://discovery.ucl.ac.uk/id/eprint/1458226