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When Can Social Media Lead Financial Markets?

Zheludev, I; Smith, R; Aste, T; (2014) When Can Social Media Lead Financial Markets? Scientific Reports , 4 , Article 4213. 10.1038/srep04213. Green open access

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Abstract

Social media analytics is showing promise for the prediction of financial markets. However, the true value of such data for trading is unclear due to a lack of consensus on which instruments can be predicted and how. Current approaches are based on the evaluation of message volumes and are typically assessed via retrospective (ex-post facto) evaluation of trading strategy returns. In this paper, we present instead a sentiment analysis methodology to quantify and statistically validate which assets could qualify for trading from social media analytics in an ex-ante configuration. We use sentiment analysis techniques and Information Theory measures to demonstrate that social media message sentiment can contain statistically-significant ex-ante information on the future prices of the S&P500 index and a limited set of stocks, in excess of what is achievable using solely message volumes.

Type: Article
Title: When Can Social Media Lead Financial Markets?
Open access status: An open access version is available from UCL Discovery
DOI: 10.1038/srep04213
Publisher version: http://dx.doi.org/10.1038/srep04213
Language: English
Additional information: This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/. / Not to be confused with Dr Zheludev's thesis with the same title.
Keywords: Computational science, Information theory and computation, Statistics
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/1430614
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