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Ctrl + Alt + Conceive: fertility awareness in the age of Artificial Intelligence, how do large language models compare?

Grace, Bola; Zhu, Jiarui; Dudakia, Hema; Ajao-Rotimi, Favour; Colton, Nora; (2025) Ctrl + Alt + Conceive: fertility awareness in the age of Artificial Intelligence, how do large language models compare? Human Fertility , 28 (1) , Article 2584673. 10.1080/14647273.2025.2584673. Green open access

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Abstract

Technology continues to change how we manage our health, and recent breakthroughs in Artificial Intelligence have increased the adoption of Large Language Models (LLMs) in healthcare. Since the launch of ChatGPT, LLMs have been increasingly used for health information; this study, therefore, aimed to qualitatively assess fertility information provided by LLMs. Content generated by four LLM platforms: ChatGPT, Gemini, Copilot, Perplexity, were analysed comparatively. Thirty-seven prompts were generated, covering five topics: menstrual cycle, conception, risk factors, assisted reproductive technologies and age-related fertility decline. Prompts were analysed for concordance, comprehensibility and conciseness. Safety warnings for all platforms were recorded. LLM platforms generally provided concordant answers for menstrual cycle, conception, and risk factors. However, content on assisted reproductive technologies was the least accurate. Perplexity provided the highest number of strongly-concordant and poorly-concordant responses. Comprehensibility was similar across platforms. ChatGPT was the most concise. Not all platforms provided warning or safety messages regarding potential inaccuracies. LLMs present an opportunity to expand access to fertility and reproductive health information not only for individuals and patients, but also for clinicians, researchers, educators, charities, reproductive health organisations and policymakers. Nevertheless, attention must be paid to the quality of information generated in order to ensure that professionals have accurate guidance, and that individuals can access quality information to help achieve their desired fertility and reproductive health intentions.

Type: Article
Title: Ctrl + Alt + Conceive: fertility awareness in the age of Artificial Intelligence, how do large language models compare?
Location: England
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/14647273.2025.2584673
Publisher version: https://doi.org/10.1080/14647273.2025.2584673
Language: English
Additional information: © 2025 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/).
Keywords: Fertility knowledge, fertility awareness, Artificial Intelligence, large language models, reproductive health education
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > UCL EGA Institute for Womens Health
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > UCL EGA Institute for Womens Health > Reproductive Health
URI: https://discovery.ucl.ac.uk/id/eprint/10218887
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