Hu, Ziqiang;
Luo, Wei;
Zhang, Justin Z;
Guinote, Ana;
(2025)
From Expertise to Audience: Exploring the Dynamics of Social Status and Perceptions in Online and Offline Contexts.
Journal of Organizational and End User Computing
, 37
(1)
pp. 1-32.
10.4018/JOEUC.378873.
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Abstract
Although many studies have examined social status in offline contexts, the combined influence of digital metrics—such as the number of followers a person has—and traditional cues, such as expertise on online status perceptions, remains underexplored. Drawing on the stereotype content model, this study investigated how expertise and number of followers jointly affect perceived social status, dominance, and warmth across both real-life and social media contexts. The findings show that high expertise and a large number of followers significantly boost perceptions of status and dominance yet have no meaningful impact on warmth. These results underscore the interplay between digital and traditional status cues and offer practical insights for personal branding, influencer marketing, and social media platform design.
| Type: | Article |
|---|---|
| Title: | From Expertise to Audience: Exploring the Dynamics of Social Status and Perceptions in Online and Offline Contexts |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.4018/JOEUC.378873 |
| Publisher version: | https://doi.org/10.4018/joeuc.378873 |
| Language: | English |
| Additional information: | This article published as an Open Access article distributed under the terms of the Creative Commons Attribution License (CC-BY) (https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited. |
| Keywords: | Expertise, The Number of Followers, Social Status, Warmth, Dominance, Context |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10217253 |
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