Heřmanová, Marie;
(2024)
Hands labouring for safety: Mediated intimacy in influencer communities on Instagram.
Anthropology of Consciousness
, 35
(2)
pp. 186-200.
10.1111/anoc.12238.
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Abstract
The article explores how digital images of hands are used as a symbolic representation of intimacy and intimate emotions in influencer communication on Instagram. Based on digital ethnography with female influencers in the Czech Republic, the analysis focuses on three categories of communicative practices, where hands function as a visual representation of intimacy—creating community, a sense of vulnerability, and the notion of rawness and openness. The analysis points to the gendered nature of influencer communication. It explores how intimacy is established specifically by women influencers who need to navigate vulnerability with the need to protect themselves against gender-based online violence in the form of hate comments and sexualized hate speech.
| Type: | Article |
|---|---|
| Title: | Hands labouring for safety: Mediated intimacy in influencer communities on Instagram |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1111/anoc.12238 |
| Publisher version: | https://doi.org/10.1111/anoc.12238 |
| Language: | English |
| Additional information: | © 2024 The Author(s). Anthropology of Consciousness. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. http://creativecommons.org/licenses/by/4.0/ |
| Keywords: | digital ethnography, digital intimacy, influencers, Instagram, social media |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Anthropology |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10215013 |
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