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A comparative case study of two immersive learning experiences in museums

Smets, W.; Euser, V.; (2025) A comparative case study of two immersive learning experiences in museums. History Education Research Journal , 22 (1) , Article 16. 10.14324/HERJ.22.1.16. Green open access

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Abstract

Art and history museums are increasingly adopting multiple sensorial technologies, challenging people to reconsider how these immersive museum experiences may add to learning art and history. This study explores the use of emerging technologies in museum exhibits, and how it reshapes art and history education in museums. Comparative case study methodology is used to analyse differences and similarities between two immersive augmented reality and virtual reality exhibitions in the Netherlands. While Case 1 offers a structured, guided experience integrating historical artefacts, Case 2 is more open-ended, prioritising imaginative engagement. Drawing on these cases, we posit the construct of immersive learning experiences in museums and reflect on how they relate to traditional museum learning. Interaction and multimodality emerge as critical components of immersive learning experiences in museums that enhance the depth and breadth of visitor engagement, while guidance and interaction ensure that the educational objectives are met without stifling individual curiosity. Both cases vary to a large degree in the way in which they integrate these aspects of learning into their design.

Type: Article
Title: A comparative case study of two immersive learning experiences in museums
Open access status: An open access version is available from UCL Discovery
DOI: 10.14324/HERJ.22.1.16
Publisher version: https://doi.org/10.14324/HERJ.22.1.16
Language: English
Additional information: © 2025, Wouter Smets and Vincent Euser. This is an open-access article distributed under the terms of the Creative Commons Attribution Licence (CC BY) 4.0 https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Keywords: immersive learning, museum education, art education
URI: https://discovery.ucl.ac.uk/id/eprint/10213770
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