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Valuing the cultural services of a forest protected area in Southwestern China: The roles of online deliberation and sample selection

Chen, Haojie; Sloggy, Matthew R; Costanza, Robert; Kubiszewski, Ida; Zhang, Tong; Wu, Luhua; (2025) Valuing the cultural services of a forest protected area in Southwestern China: The roles of online deliberation and sample selection. Forest Policy and Economics , 177 , Article 103526. 10.1016/j.forpol.2025.103526. (In press). Green open access

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Abstract

Deliberation – the process of group discussion and consideration – has been increasingly integrated to valuation of ecosystem services. In an online stated preference survey on the Fanjing Mountain National Nature Reserve in the Southwestern China, we assessed participants' willingness to pay (WTP) for cultural services (non-material benefits gained through interacting with nature, including its ecological and geological elements and characteristics) before and after deliberation. However, among the initial participants, only a subset completed deliberation and the full survey. This dropout of participants may occur in any deliberation-based valuation survey, introducing sample selection bias for estimating the impacts of deliberation. To control sample selection bias, we applied the Heckman correction approach which uses the probability of a given observation being included in the sample based on its other observed characteristics. Overall, deliberation led to a more concentrated distribution of WTP and reduced the effects of sociodemographic drivers of WTP. Deliberation also had varied impacts on different participants' WTP, including increases, decreases, and no change. The median WTP remained unchanged, although the mean WTP became significantly lower after deliberation (even when controlling for sample selection bias that significantly influenced the effects of deliberation). The use value of the Reserve's cultural services for visitors was estimated at approximately 520 million CNY per year based on the pre-deliberation mean WTP, and 314 million CNY based on the post-deliberation mean WTP. This value reflects the Reserve's natural, cultural, and economic significance and the need for continued support for both nature conservation and sustainable tourism management.

Type: Article
Title: Valuing the cultural services of a forest protected area in Southwestern China: The roles of online deliberation and sample selection
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.forpol.2025.103526
Publisher version: https://doi.org/10.1016/j.forpol.2025.103526
Language: English
Additional information: © 2025 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)
Keywords: Social Sciences, Science & Technology, Life Sciences & Biomedicine, Economics, Environmental Studies, Forestry, Business & Economics, Environmental Sciences & Ecology, Cultural ecosystem service, Ecosystem service valuation, Deliberative valuation, Inverse mills ratio, Preference, Public participation, WILLINGNESS-TO-PAY, ECOSYSTEM SERVICES, MONETARY VALUATION, CONTINGENT VALUATION, INTERNET SKILLS, SHARED VALUES, CONSERVATION, INFORMATION, MOTIVATIONS, GUIDANCE
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > UCL Institute for Global Prosperity
URI: https://discovery.ucl.ac.uk/id/eprint/10213159
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