McNaughton, Eilidh;
Conway, Rana;
(2024)
Healthcare professionals' perspectives on commercial milk formula marketing in the UK: A qualitative study.
Presented at: UNICEF-UK-2024 Baby-Friendly-Initiative-Conference, Virtual conference.
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Abstract
Policies are in place to regulate commercial milk formula (CMF) marketing so as not to undermine breastfeeding, including restriction of direct-to-consumer advertising and the Baby Friendly Initiative in healthcare settings. However, the perspectives of healthcare professionals on such policies and how CMF marketing impacts their practice are not well understood. This study aimed to understand perceptions and experiences of marketing of CMF to consumers and healthcare professionals, and their perspectives on regulation of CMF marketing in the UK. Results indicated desires for tighter marketing regulations, including adopting the Code in its entirety, and strategies to normalise breastfeeding.
| Type: | Poster |
|---|---|
| Title: | Healthcare professionals' perspectives on commercial milk formula marketing in the UK: A qualitative study |
| Event: | UNICEF-UK-2024 Baby-Friendly-Initiative-Conference |
| Location: | Virtual conference |
| Dates: | 20 - 21 November 2024 |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | https://www.unicef.org.uk/babyfriendly/training/co... |
| Language: | English |
| Keywords: | Breast milk substitute, Commercial infant formula, Healthcare Professionals |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health > Behavioural Science and Health |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10212783 |
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