Alloub, Samiha;
Çili, Soljana;
(2025)
Experiences of self-gifting luxury fashion during the COVID-19 pandemic.
Fashion, Style and Popular Culture
10.1386/fspc_00292_1.
(In press).
![[thumbnail of Alloub_Cili_2025.pdf]](https://discovery.ucl.ac.uk/style/images/fileicons/text.png) |
Text
Alloub_Cili_2025.pdf - Accepted Version Access restricted to UCL open access staff until 31 January 2026. Download (376kB) |
Abstract
Consumer behaviour is known to change during trying times as consumption has implications for the self. In fact, the beginning of the COVID-19 pandemic saw a rise in self-gifting. Adopting a psychological lens, this novel study explored females’ experiences of self-gifting luxury fashion during the pandemic. Given the under-researched area, an exploratory qualitative approach was adopted and interpretative phenomenological analysis was used to understand participants’ experiences. A homogenous sample of four females were interviewed using semi-structured interviews to elicit rich data. Findings demonstrated that self-gifting of luxury fashion during the pandemic was a complex phenomenon that seemed to contribute to participants’ psychological well-being. The discussion links and extends the literature on self-gifting, luxury consumer behaviour and consumption during trying times. It highlights implications for academic research, individuals, brands and retailers.
| Type: | Article |
|---|---|
| Title: | Experiences of self-gifting luxury fashion during the COVID-19 pandemic |
| DOI: | 10.1386/fspc_00292_1 |
| Publisher version: | https://doi.org/10.1386/fspc_00292_1 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Education UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Psychology and Human Development |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10206602 |
Loading...
Loading...Loading...Loading...Archive Staff Only
 |
View Item |
