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The Haitang Incident 2024 and the ugliness of danmei culture/industry

Ge, Liang; (2025) The Haitang Incident 2024 and the ugliness of danmei culture/industry. European Journal of Cultural Studies 10.1177/13675494251326775. Green open access

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Abstract

The Haitang Incident of 2024 exposed the precariousness of danmei (boys’ love) culture and its creators in China under the dual pressures of state surveillance and platform capitalism. I critically interrogate the Chinese danmei cultural ecology through ugliness – not as a state-imposed stigma but as a critical lens and a generative conceptual tool. Departing from previous scholarship’s binary framings of danmei as either resistance or escapism, ugliness reveals danmei as a site of struggles, where censorship, commercialisation and danmei creators and fans as affective communities entangle in unstable yet persistent ways. I interrogate the precarious position of Haitang Literature City authors, and reveal the ugly convergence of digital governance and economic exploitation. Furthermore, I explore the fragmentation of trust within the danmei community, where fear, survival and mistrust complicate solidarity. Centring ugliness as a productive analytic can move beyond the limitations of binary resistance narratives to better account for danmei culture’s messiness, contradictions and ambivalences.

Type: Article
Title: The Haitang Incident 2024 and the ugliness of danmei culture/industry
Open access status: An open access version is available from UCL Discovery
DOI: 10.1177/13675494251326775
Publisher version: https://doi.org/10.1177/13675494251326775
Language: English
Additional information: © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Keywords: Boys’ love, censorship, danmei, surveillance capitalism, ugliness
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Social Research Institute
URI: https://discovery.ucl.ac.uk/id/eprint/10206379
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