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Internet coverage bias in web surveys in Europe

Gaia, Alessandra; Sala, Emanuela; Respi, Chiara; (2025) Internet coverage bias in web surveys in Europe. Survey Research Methods , 19 (2) pp. 153-174. 10.18148/srm/2025.v19i2.8298. Green open access

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Abstract

The use of web surveys has increased over the last decades in an attempt to reduce survey costs and maximise response rates; this trend has accelerated during the Covid-19 pandemic, when social distancing measures impede face-to-face data collection. Despite the widespread use of web surveys, the uncomplete Internet coverage may still pose a threat to data quality. Using large scale probability-based Eurobarometer data from 2010-2019 we: i) describe the trend in Internet coverage rate across Europe, ii) investigate demographic and socio-economic differences between the Internet and non-Internet population, iii) explore variation over time and across countries in Internet coverage bias, and iv) assess whether countries’ socio-economic context is associated with Internet coverage bias. We find that a non-negligible share of the population does not use the Internet and Internet coverage varies widely across Europe. In addition, we document that coverage bias: decreases over time for most of the variables considered; seems more pronounced in age, education, and life satisfaction, and negligible in other variables; and is associated with countries’ socio-economic context.

Type: Article
Title: Internet coverage bias in web surveys in Europe
Open access status: An open access version is available from UCL Discovery
DOI: 10.18148/srm/2025.v19i2.8298
Publisher version: https://doi.org/10.18148/srm/2025.v19i2.8298
Language: English
Additional information: Copyright (c) 2025 Alessandra Gaia, Emanuela Sala, Chiara Respi. This work is licensed under a Creative Commons Attribution 4.0 International License.
Keywords: Web surveys, Internet Coverage, Coverage bias, Total Survey Error, Data quality
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Social Research Institute
URI: https://discovery.ucl.ac.uk/id/eprint/10203001
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