Gosling, Jessica;
(2021)
Looking beyond nation branding: the prism of hegemony and Orientalism.
In: Luntumbue, V and Lefevre, P and Raab, S and Seniuc, R and Waters, A and Kamenkovich, N, (eds.)
Places in the Sun Post-colonial Dialogues in Europe and Beyond.
(pp. 100-115).
Institute for a Greater Europe: Brussels, Belgium.
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| Type: | Book chapter |
|---|---|
| Title: | Looking beyond nation branding: the prism of hegemony and Orientalism |
| ISBN: | 394721409X |
| ISBN-13: | 9783947214099 |
| Open access status: | An open access version is available from UCL Discovery |
| Language: | English |
| Additional information: | This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Soft Power, Hegemony, Orientalism, Nation Branding, Political Science, Foreign Affairs, International Strategy |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10197787 |
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