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Looking beyond nation branding: the prism of hegemony and Orientalism

Gosling, Jessica; (2021) Looking beyond nation branding: the prism of hegemony and Orientalism. In: Luntumbue, V and Lefevre, P and Raab, S and Seniuc, R and Waters, A and Kamenkovich, N, (eds.) Places in the Sun Post-colonial Dialogues in Europe and Beyond. (pp. 100-115). Institute for a Greater Europe: Brussels, Belgium. Green open access

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Type: Book chapter
Title: Looking beyond nation branding: the prism of hegemony and Orientalism
ISBN: 394721409X
ISBN-13: 9783947214099
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Soft Power, Hegemony, Orientalism, Nation Branding, Political Science, Foreign Affairs, International Strategy
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities
URI: https://discovery.ucl.ac.uk/id/eprint/10197787
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