Xu, Xiaoduo;
(2024)
Effect of music tempo on duration of stay in exhibition spaces.
Doctoral thesis (Ph.D), UCL (University College London).
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Abstract
When observing exhibitions, it is often noticeable that individuals are influenced by music tempo. However, there is limited related research. Furthermore, due to the COVID-19 pandemic, online exhibitions have become the primary means of studying visitor behaviour in exhibition spaces. This research presents four studies combining three online studies and a field study. All studies were based on the same exhibition at the White Cube Gallery in London. The first two studies were discovered the relationship between music tempo (study 1), changes in music tempo (study 2) and duration of stay. Study 3 investigate changes in music tempo under different dynamic crowd conditions on duration of stay and visitor/object distribution pattern. Study 2 and 3 through interaction design approach to change the music tempo under different rules. Field study (study4) is conducted to compare the results with the online study (study 1) for cross-validation. The findings of the online studies revealed that participants stayed longer with slow tempo music than fast tempo music. The duration of the stay was found to be influenced by the music tempo under crowded conditions only. Music tempo was the most influential factors on duration of stay among all the variables. Changes in music tempo affected the duration of the stay. So does sequence of changes in music tempo, with a greater number of changes resulting in a more pronounced effect. Changes in music tempo influenced duration of stay and visitor/object distribution patterns in dynamic crowd(crowded). Additionally, changes in music tempo and dynamic crowd(crowded) have no instantaneous effect on duration per step, but a superimposed effect on duration per participant. Compare with dynamic uncrowded condition, more participants were located closer to the paintings and intend to stay longer in crowded condition. The cross-validation between the online and field studies was validated in all scenarios.
| Type: | Thesis (Doctoral) |
|---|---|
| Qualification: | Ph.D |
| Title: | Effect of music tempo on duration of stay in exhibition spaces |
| Language: | English |
| Additional information: | Copyright © The Author 2024. Original content in this thesis is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) Licence (https://creativecommons.org/licenses/by-nc/4.0/). |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett School of Architecture |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10192753 |
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