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Qualitative Insights into Behaviour for Food Supply Chain Resilience

Zainudin, Nurhafizah Binti; (2024) Qualitative Insights into Behaviour for Food Supply Chain Resilience. Doctoral thesis (Eng.D), UCL (University College London). Green open access

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Abstract

Disasters caused by climate change can pose major disruptions to food supply chains. Food security can also be impacted as consumers are susceptible to the behaviour of others when food becomes limited. Yet, there is a lack of detailed understanding of consumer behaviour during disasters, especially those that are spontaneous and unfiltered. The impacts of a certain behaviour on food supply chain resilience during disasters are also under-explored. This research attempts to provide a comprehensive examination of food consumer behaviour and food supply chain resilience during disasters, focusing on the UK as a case study. Using the pragmatic and systems thinking approach, it uncovers the complex dynamics of consumer behaviour and food supply chain resilience strategies. The rise of social media usage made it a legitimate source of unfiltered real-time opinions. Social media platform Twitter was utilised as the primary form of data to understand consumer behaviour during a disaster. This research meticulously analyses Twitter data from the 2015-2016 UK’s Storm Desmond to examine posts throughout the disaster. A study of the UK’s food supply chain resilience was conducted based on the 2013-2014 UK’s East Coast storm surge. Strategies of various organisations were analysed to understand their responses to the disaster. Further study was also conducted with organisations that support vulnerable groups in London. This research synthesises all the findings to propose effective behaviour change interventions for enhancing food supply chain resilience. It also provides an incisive evaluation of social media’s role in influencing consumer behaviour during such crises. This research applies the COM-B (capability, opportunity, motivation, and behaviour) model of behaviour, TDF (Theoretical Domain Framework), BCTs (Behaviour Change Techniques), intervention functions, and policy categories, presenting an integrated framework for improving the resilience of food supply chains during disasters. This research contributes significantly to the theoretical and practical understanding of food consumer behaviour and supply chain resilience in the face of disasters, offering novel insights for academia, industry, and policymakers.

Type: Thesis (Doctoral)
Qualification: Eng.D
Title: Qualitative Insights into Behaviour for Food Supply Chain Resilience
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Copyright © The Author 2024. Original content in this thesis is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) Licence (https://creativecommons.org/licenses/by-nc/4.0/). Any third-party copyright material present remains the property of its respective owner(s) and is licensed under its existing terms. Access may initially be restricted at the author’s request.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Civil, Environ and Geomatic Eng
URI: https://discovery.ucl.ac.uk/id/eprint/10192136
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