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Evaluating the Effects of Culture and Relationship Strength on Misinformation Challenging Behaviours Within the UK

Scott, L; E. Cecchinato, M; Coventry, L; Warner, M; (2023) Evaluating the Effects of Culture and Relationship Strength on Misinformation Challenging Behaviours Within the UK. In: Nocera, José Abdelnour and Lárusdóttir, Marta Kristín and Petrie, Helen and Piccinno, Antonio and Winckler, Marco, (eds.) Human-Computer Interaction – INTERACT 2023: 19th IFIP TC13 International Conference, York, UK, August 28 – September 1, 2023, Proceedings, Part III. (pp. 429-438). Springer: Cham, Switzerland. Green open access

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Abstract

Misinformation has proliferated throughout our digital ecosystem, through social media feeds and group chats with friends and family members. However, a gap exists in the current literature on how individuals challenge misinformed views outside of social media platforms. Through an online survey, we exposed multi (n= 50) and mono-cultural (n= 50) participants to misinformation scenarios involving close and weak relationship ties, to understand how tie strength and cultural background affects people’s behavioural responses. We found that both the tie strength between the misinformed individual and the cultural background of the challenger has a significant effect on the barriers that individuals foresee affecting their discussions about misinformation, and in the misinformed challenging behaviours. Our findings offer new insights into how relationship tie strength and culture affect misinformation challenging behaviours.

Type: Book chapter
Title: Evaluating the Effects of Culture and Relationship Strength on Misinformation Challenging Behaviours Within the UK
ISBN-13: 978-3-031-42285-0
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/978-3-031-42286-7_23
Publisher version: https://doi.org/10.1007/978-3-031-42286-7_23
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/10190868
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