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Does it matter if you like it? exploring the relationship between travel mode choice, preference, and satisfaction

Negm, Hisham; De Vos, Jonas; El-Geneidy, Ahmed; (2024) Does it matter if you like it? exploring the relationship between travel mode choice, preference, and satisfaction. Transportation Research Part D: Transport and Environment , 127 , Article 104053. 10.1016/j.trd.2024.104053. Green open access

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Abstract

Understanding the level of dissonance between travel mode and preference and its relationship with satisfaction can help develop transport strategies that encourage the use of sustainable modes. We study the difference in satisfaction levels for work and school trips of consonant travellers and dissonant travellers. The research uses a large-scale (N = 1,865) travel survey administered in Montreal, Canada. A binary logistic regression model reveals that both consonant and dissonant commuters have a high probability of satisfaction with their commute, except for dissonant car users. We find that consonant pedestrians have the highest probability of satisfaction when compared to all other groups, and that dissonant car users have the lowest probability of satisfaction. We further investigate the reasons preventing the use of preferred modes for dissonant car and transit users. Findings from this research help inform researchers and practitioners aiming to make sustainable mode choices the preferred one among travellers.

Type: Article
Title: Does it matter if you like it? exploring the relationship between travel mode choice, preference, and satisfaction
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.trd.2024.104053
Publisher version: http://dx.doi.org/10.1016/j.trd.2024.104053
Language: English
Additional information: © 2024 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Keywords: Travel Satisfaction, Travel Behaviour, Mode Preference
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett School of Planning
URI: https://discovery.ucl.ac.uk/id/eprint/10188967
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