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A Mixed-Methods Analysis of Women's Health Misinformation on Social Media

Malki, Lisa Mekioussa; Patel, Dilisha; Singh, Aneesha; (2023) A Mixed-Methods Analysis of Women's Health Misinformation on Social Media. In: Abdelnour Nocera, José and Lárusdóttir, Marta Kristín and Petrie, Helen and Piccinno, Antonio and Winckler, Marco, (eds.) IFIP Conference on Human-Computer Interaction INTERACT 2023:Human-Computer Interaction – INTERACT 2023. (pp. pp. 419-428). Springer: Cham, Switzerland. Green open access

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Abstract

Propelled by the COVID-19 pandemic and recent overturning of Roe vs. Wade in the United States [21], concerns have grown around the proliferation of reproductive health misinformation online. While a body of work in HCI has explored female health and wellbeing from a socio-technical perspective, a knowledge gap relating to women’s health misinformation and how it presents on social media remains. We report a mixed-methods content analysis of the ideological rhetoric, sources, and claims present in a sample of 202 officially fact-checked posts relating to female reproductive health. We found that reproductive health misinformation is diverse in its sources and represents a range of ideological standpoints, including pro-choice, feminist, and anti-authority rhetoric. We also found that claims are often tacit in nature, and rely on subtle manipulation and exaggerations to convey misleading narratives, as opposed to complete fabrications. In sum, we present a timely and nuanced analysis of the women’s health misinformation ecosystem. Our findings may inform priorities for HCI interventions that abate health misinformation, and more broadly, support women in navigating a complex and polarised information landscape.

Type: Proceedings paper
Title: A Mixed-Methods Analysis of Women's Health Misinformation on Social Media
Event: 19th IFIP TC13 International Conference
Location: York, UK
Dates: 28 Aug 2023 - 1 Sep 2023
ISBN-13: 978-3-031-42285-0
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/978-3-031-42286-7_22
Publisher version: https://doi.org/10.1007/978-3-031-42286-7_22
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Misinformation; Women’s health; Social media
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/10173140
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