Xu, Xiaoduo;
Fatah gen. Schieck, Ava;
Kang, Jian;
Yasin, Ifat;
(2023)
Effect of music tempo on duration of stay in exhibition spaces.
Applied Acoustics
, 207
, Article 109353. 10.1016/j.apacoust.2023.109353.
Preview |
Text
2023_Effect of music tempo on duration of stay in exhibition spaces_26March23.pdf - Other Download (2MB) | Preview |
Abstract
Investigations have been made into the effect of music tempo on the duration of stay incommercial spaces, but not in exhibition spaces. Previous research has frequentlyused the duration of stay as an indicator of exhibition learning. To understand howmusic tempo may influence this learning, this study investigated the effect of musictempo on the duration of stay in exhibition spaces. Because the density of visitors,exhibit elements, or music or exhibit element preferences may affect the duration ofstay in exhibition spaces, further investigation was conducted to determine whichfactors had an impact on the duration of stay in exhibition spaces and which factorshad the greatest impact. An online experiment was conducted with a virtualrepresentation of the famous White Cube Gallery in London. To investigate theinfluence of three factors on the duration of stay in exhibition spaces, 36 scenarioswere generated for objective evaluation: music tempo (fast, medium, slow, none),exhibit element density (high, medium, low), and visitor density (single, crowded,uncrowded). Then subjective evaluation was used to investigate whether musicpreference or exhibit element preference influenced the duration of stay during theabove 36 scenarios. Additionally, through subjectively and objectively exploring all thefactors affecting participants’ duration of stay (music tempo, exhibit element density,visitor density, music preference, exhibit element preference), this study sought todetermine which factors exerted the greatest impact. The objective results revealedthat participants stayed longer (by approximately 30 seconds) with slow-tempo musicthan with fast-tempo music. Moreover, when the influence of music tempo (fast,medium, slow, none), exhibit element density (high, medium, low), and visitor density(single, crowded, uncrowded) were considered, the results showed that when thevisitor density reaches crowded conditions, fast- or slow-tempo music will exert animpact on the duration of stay. The subjective results revealed that, when the effect ofexhibit element density or visitor density were considered alongside the effect of musictempo on participants’ duration of stay, exhibit element preferences will also exert animpact on the duration of stay. The subjective and objective results revealed that of allthe factors that influence participants’ duration of stay, music tempo (fast or slow)exerted the greatest impact.
Archive Staff Only
 |
View Item |
