Sidhu, DM;
Vigliocco, G;
(2022)
I don’t see what you’re saying: The maluma/takete effect does not depend on the visual appearance of phonemes as they are articulated.
Psychonomic Bulletin and Review
10.3758/s13423-022-02224-8.
(In press).
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Abstract
In contrast to the principle of arbitrariness, recent work has shown that language can iconically depict referents being talked about. One such example is the maluma/takete effect: an association between certain phonemes (e.g., those in maluma) and round shapes, and other phonemes (e.g., those in takete and spiky shapes). An open question has been whether this association is crossmodal (arising from phonemes’ sound or kinesthetics) or unimodal (arising from phonemes’ visual appearance). In the latter case, individuals may associate a person’s rounded lips as they pronounce the /u/ in maluma with round shapes. We examined this hypothesis by having participants pair nonwords with shapes in either an audio-only condition (they only heard nonwords) or an audiovisual condition (they both heard nonwords and saw them articulated). We found no evidence that seeing nonwords articulated enhanced the maluma/takete effect. In fact, there was evidence that it decreased it in some cases. This was confirmed with a Bayesian analysis. These results eliminate a plausible explanation for the maluma/takete effect, as an instance of visual matching. We discuss the alternate possibility that it involves crossmodal associations.
| Type: | Article |
|---|---|
| Title: | I don’t see what you’re saying: The maluma/takete effect does not depend on the visual appearance of phonemes as they are articulated |
| Location: | United States |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.3758/s13423-022-02224-8 |
| Publisher version: | https://doi.org/10.3758/s13423-022-02224-8 |
| Language: | English |
| Additional information: | This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
| Keywords: | Iconicity, Language processing, Multimodality, Phonology and semantics |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10162399 |
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