Galera Zarco, Carlos;
(2019)
Evaluating the adoption of integrated project teams as strategic form to underpin PSI systems in servitizing manufacturers.
In: Vendrell-Herrero, Ferran and Narvaiza, Lorea and Opazo, Marco and Campos, Tontxu, (eds.)
Book of Abstracts 8th International Conference on Business Servitization.
(pp. pp. 43-49).
OmniaScience: Barcelona, Spain.
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Abstract
In the search of competitiveness in the knowledge-based economy, developing a successful Product-Service Innovation (PSI) becomes crucial for many manufacturers. In this context, the different configurations that PSI systems may adopt is being object of intense debate. Under this environmental uncertainty about the most accurate configuration, manufacturers make different strategic choices ranging from in-house development to outsourcing, different types of alliances or even mergers & acquisitions. Lately, some manufactures are deploying a recent configuration by adopting project integrated teams as a new way to develop PSI. Following a multiple case-study approach, we expect to assess four main factors surrounding PSI systems configured by manufacturers through creation of projects integrated teams: 1) degree of technological innovation and complexity of PSI; 2) degree of servitization in their business model; 3) Organizational barriers to advanced services introduction; 4) benefits and competitive advantages arising from the implementation of a project- based operation. In the final discussion and conclusion derived from our research we will delve into the study of PSI in project-based context by providing new knowledge to illustrate this operational change and how it influences value creation and business model configuration in servitizing manufacturers.
| Type: | Proceedings paper |
|---|---|
| Title: | Evaluating the adoption of integrated project teams as strategic form to underpin PSI systems in servitizing manufacturers |
| Event: | 8th International Conference on Business Servitization (ICBS 2019) |
| Location: | Bilbao, Spain |
| ISBN-13: | 978-84-120643-4-6 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.3926/serv2019 |
| Publisher version: | https://doi.org/10.3926/serv2019 |
| Language: | English |
| Additional information: | This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | PSI systems, Advanced Services, Organizational Design, Integrated Project Teams |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10160865 |
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