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Money and flexible generosity

Wang, X; Chen, Z; Krumhuber, EG; Chen, H; (2021) Money and flexible generosity. British Journal of Social Psychology , 60 (4) pp. 1262-1278. 10.1111/bjso.12450. Green open access

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Abstract

Previous research on money and prosociality has described a monotonic pattern, showing that money reduces generosity. The present research aimed to examine whether money differently impairs generosity when arising from altruistic versus egoistic motives. To this end, we employed economic games designed to study generosity (e.g., the Dictator game) and varied experimental currency (i.e., money vs. candy/food). The results (N = 850) showed that although money made people ignore others when others were not crucial for their future gain, generosity was not impacted when egoistic motives (Study 1: avoiding sanctions; Studies 2 and 3: building reputation) were present. In other words, although people in general showed flexible prosociality by adjusting their generosity level according to game type, this was much more strongly the case when money rather than candy/food was the currency. In addition, we demonstrate a boundary condition of money on flexible generosity, namely imbuing money with prosocial meaning (Study 3). Some implications are discussed.

Type: Article
Title: Money and flexible generosity
Location: England
Open access status: An open access version is available from UCL Discovery
DOI: 10.1111/bjso.12450
Publisher version: https://doi.org/10.1111/bjso.12450
Language: English
Additional information: Copyright © 2022 The Authors. British Journal of Social Psychology published by John Wiley & Sons Ltd on behalf of British Psychological Society. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
Keywords: egoistic and altruistic motives, generosity, monetary incentive, money, prosociality, Altruism, Humans, Motivation
UCL classification: UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
URI: https://discovery.ucl.ac.uk/id/eprint/10152109
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