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Creepy Technology: What Is It and How Do You Measure It?

Wozniak, Pawel W; Karolus, Jakob; Lang, Florian; Eckerth, Caroline; Schoening, Johannes; Rogers, Yvonne; Niess, Jasmin; (2021) Creepy Technology: What Is It and How Do You Measure It? In: CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems. (pp. p. 719). ACM Green open access

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Abstract

Interactive technologies are getting closer to our bodies and permeate the infrastructure of our homes. While such technologies offer many benefits, they can also cause an initial feeling of unease in users. It is important for Human-Computer Interaction to manage first impressions and avoid designing technologies that appear creepy. To that end, we developed the Perceived Creepiness of Technology Scale (PCTS), which measures how creepy a technology appears to a user in an initial encounter with a new artefact. The scale was developed based on past work on creepiness and a set of ten focus groups conducted with users from diverse backgrounds. We followed a structured process of analytically developing and validating the scale. The PCTS is designed to enable designers and researchers to quickly compare interactive technologies and ensure that they do not design technologies that produce initial feelings of creepiness in users.

Type: Proceedings paper
Title: Creepy Technology: What Is It and How Do You Measure It?
Event: CHI Conference on Human Factors in Computing Systems
Location: ELECTR NETWORK
Dates: 8 May 2021 - 13 May 2021
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/3411764.3445299
Publisher version: https://doi.org/10.1145/3411764.3445299
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Science & Technology, Technology, Computer Science, Interdisciplinary Applications, Computer Science, Software Engineering, Computer Science, Theory & Methods, Computer Science, creepiness, creepy, first impression, evaluation, scale, questionnaire, perceived creepiness of technology scale, SCALE DEVELOPMENT
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL
URI: https://discovery.ucl.ac.uk/id/eprint/10146011
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