Krumhuber, E;
Wang, X;
Guinote, Ana;
(2022)
The Powerful Self: How Social Power and Gender Influence Face Perception.
Current Psychology
10.1007/s12144-022-02798-5.
(In press).
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Abstract
While ample evidence supports an association between power and dominance, little is still known about how temporary experiences of power influence the way people come to see themselves and others. The present research investigates the effect of social power on self- and other-face recognition, and examines whether gender modulates the direction of this effect. Male and female participants were induced to feel either powerful or powerless and had to recognize their own face and those of same-sex strangers from a series of images ranging from a dominant to a submissive version of the original. Results showed that males more frequently chose a dominant self-image under high power, whereas females selected a submissive self-image under low power. When presented with faces of same-sex targets female participants relied on low-power features (i.e., submissiveness) of the self in the perception of others (assimilation effect), whereas male participants more often selected a dominant image of strangers when feeling powerless (constrast effect). The effects of power did not extend to more deliberate judgments of dominance and likability, suggesting that respective biases in face recollection operated at an implicit level. This research underscores the cognitive and motivational underpinnings of power and related gender gaps in power attainment.
| Type: | Article |
|---|---|
| Title: | The Powerful Self: How Social Power and Gender Influence Face Perception |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1007/s12144-022-02798-5 |
| Publisher version: | https://doi.org/10.1007/s12144-022-02798-5 |
| Language: | English |
| Additional information: | Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
| Keywords: | Social power, Gender, Face recognition, Dominance |
| UCL classification: | UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10142721 |
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