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Eliciting risk preferences that predict risky health behaviour: A comparison of two approaches

Yang, M; Roope, LSJ; Buchanan, J; Attema, AE; Clarke, P; Walker, A; Wordsworth, S; (2022) Eliciting risk preferences that predict risky health behaviour: A comparison of two approaches. Health Economics , 31 (5) pp. 836-858. 10.1002/hec.4486. Green open access

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Abstract

Information on attitudes to risk could increase understanding of and explain risky health behaviors. We investigate two approaches to eliciting risk preferences in the health domain, a novel “indirect” lottery elicitation approach with health states as outcomes and a “direct” approach where respondents are asked directly about their willingness to take risks. We compare the ability of the two approaches to predict health-related risky behaviors in a general adult population. We also investigate a potential framing effect in the indirect lottery elicitation approach. We find that risk preferences elicited using the direct approach can better predict health-related risky behavior than those elicited using the indirect approach. Moreover, a seemingly innocuous change to the framing of the lottery question results in significantly different risk preference estimates, and conflicting conclusions about the ability of the indicators to predict risky health behaviors.

Type: Article
Title: Eliciting risk preferences that predict risky health behaviour: A comparison of two approaches
Open access status: An open access version is available from UCL Discovery
DOI: 10.1002/hec.4486
Publisher version: https://doi.org/10.1002/hec.4486
Language: English
Additional information: © 2022 The Authors. Health Economics published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/).
Keywords: framing effects, lottery elicitation approach, risk preference, risky health behavior
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Inst of Clinical Trials and Methodology
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Inst of Clinical Trials and Methodology > MRC Clinical Trials Unit at UCL
URI: https://discovery.ucl.ac.uk/id/eprint/10142204
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