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Cultural differences in visual perceptual learning

Chua, SYP; Rentzelas, P; Frangou, P; Kourtzi, Z; Lintern, M; Mavritsaki, E; (2022) Cultural differences in visual perceptual learning. International Journal of Psychology , 57 (3) pp. 377-386. 10.1002/ijop.12824. Green open access

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Abstract

Cultural differences in visual perceptual learning (VPL) could be attributed to differences in the way that people from individualistic and collectivistic cultures preferentially attend to local objects (analytic) or global contexts (holistic). Indeed, individuals from different cultural backgrounds can adopt distinct processing styles and learn to differentially construct meaning from the environment. Therefore, the present work investigates if cross-cultural differences in VPL can vary as a function of holistic processing. A shape discrimination task was used to investigate whether the individualistic versus collectivistic backgrounds of individuals affected the detection of global shapes embedded in cluttered backgrounds. Seventy-seven participants—including Asian (collectivistic background) and European (individualistic background) students—were trained to discriminate between radial and concentric patterns. Singelis's self-construal scale was also used to assess whether differences in learning could be attributed to independent or interdependent self-construal. Results showed that collectivists had faster learning rates and better accuracy performance than individualists following training—thereby reflecting their tendency to attend holistically when learning to extract global forms. Further, we observed a negative association between independent self-construal—which has previously been linked to analytic processing—with performance. This study provides insight into how socio-cultural backgrounds affect VPL.

Type: Article
Title: Cultural differences in visual perceptual learning
Open access status: An open access version is available from UCL Discovery
DOI: 10.1002/ijop.12824
Publisher version: https://doi.org/10.1002/ijop.12824
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.
Keywords: Culture, Self-construal, Visual learning, Perception, Glass patterns
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Psychology and Human Development
URI: https://discovery.ucl.ac.uk/id/eprint/10141719
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