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The effects of idealism and relativism on the moral judgement of social vs. environmental issues, and their relation to self-reported pro-environmental behaviours

Zaikauskaite, L; Chen, X; Tsivrikos, D; (2020) The effects of idealism and relativism on the moral judgement of social vs. environmental issues, and their relation to self-reported pro-environmental behaviours. PLOS ONE , 15 (10) , Article e0239707. 10.1371/journal.pone.0239707. Green open access

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Abstract

Many studies have demonstrated that moral philosophies, such as idealism and relativism, could be used as robust predictors of judgements and behaviours related to common moral issues, such as business ethics, unethical beliefs, workplace deviance, marketing practices, gambling, etc. However, little consideration has been given to using moral philosophies to predict environmentally (un)friendly attitudes and behaviours, which could also be classified as moral. In this study, we have assessed the impact of idealism and relativism using the Ethics Position Theory. We have tested its capacity to predict moral identity, moral judgement of social vs. environmental issues, and self-reported pro-environmental behaviours. The results from an online MTurk study of 432 US participants revealed that idealism had a significant impact on all the tested variables, but the case was different with relativism. Consistently with the findings of previous studies, we found relativism to be a strong predictor of moral identity and moral judgement of social issues. In contrast, relativism only weakly interacted with making moral judgements of environmental issues, and had no effects in predicting pro-environmental behaviours. These findings suggest that Ethics Position Theory could have a strong potential for defining moral differences between environmental attitudes and behaviours, capturing the moral drivers of an attitude-behaviour gap, which continuously stands as a barrier in motivating people to become more pro-environmental.

Type: Article
Title: The effects of idealism and relativism on the moral judgement of social vs. environmental issues, and their relation to self-reported pro-environmental behaviours
Location: United States
Open access status: An open access version is available from UCL Discovery
DOI: 10.1371/journal.pone.0239707
Publisher version: https://doi.org/10.1371/journal.pone.0239707
Language: English
Additional information: Copyright © 2020 Zaikauskaite et al. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Keywords: Moral philosophy, Psychological attitudes, Decision making, Behavior, Research ethics, Eigenvalues, Personality, Regression analysis
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: https://discovery.ucl.ac.uk/id/eprint/10115195
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