West, R;
Michie, S;
(2020)
A brief introduction to the COM-B Model of behaviour and the PRIME Theory of motivation [v1].
Qeios
, Article WW04E6. 10.32388/WW04E6.
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Abstract
The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for any behaviour to occur: capability, opportunity and motivation. These factors interact over time so that behaviour can be seen as part of a dynamic system with positive and negative feedback loops. Motivation is a core part of the model and the PRIME Theory of motivation provides a framework for understanding how reflective thought processes (Planning and Evaluation processes) and emotional and habitual processes (Motive and Impulse/inhibition processes) interact at every moment leading to behaviour (Responses) at that moment.
| Type: | Article |
|---|---|
| Title: | A brief introduction to the COM-B Model of behaviour and the PRIME Theory of motivation [v1] |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.32388/WW04E6 |
| Publisher version: | https://doi.org/10.32388/WW04E6 |
| Language: | English |
| Additional information: | This is an open access publication distributed under the terms of the CC BY 4.0 License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10095640 |
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