West, R;
Michie, S;
(2020)
A brief introduction to the COM-B Model of behaviour and the PRIME Theory of motivation [v2].
Qeios
, Article WW04E6.2. 10.32388/ww04e6.2.
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Abstract
The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for any behaviour to occur: capability, opportunity and motivation. These factors interact over time so that behaviour can be seen as part of a dynamic system with positive and negative feedback loops. Motivation is a core part of the model and the PRIME Theory of motivation provides a framework for understanding how reflective thought processes (Planning and Evaluation processes) and emotional and habitual processes (Motive and Impulse/inhibition processes) interact at every moment leading to behaviour (Responses) at that moment.
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