Glegg, P; (2016) Business resource ideas: Using context effectively. Teaching Business and Economics , 20 (1) pp. 23-24.

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Abstract

A staple of my business classroom is a box of sets of business cards. Each card has the logo and name of a business or product on one side and a brief précis of the business and its industry on the reverse. The resources are laminated and printed on card so that they are sturdy enough to withstand repeated use by all of my classes. The key to making this resource is in the business examples you choose. Aim to have at last 30 cards in each set with a mixture of local, national and international examples drawn from a range of industries and sectors. Include examples which form chains of production so that, for example, you might incorporate an arable farmer, a mill and a high street baker. Include instances of direct competitors within industries that can be used to illustrate the concept of horizontal as well as vertical integration. Draw from familiar industries and also those which expand students' frames of reference and, wherever possible, include those firms which you are planning to visit or use as case studies during the course of the coming year.

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