Padan, Y; (2019) Seeing is believing: miniature and gigantic architectural models of second temple. Journal of Tourism and Cultural Change , 17 (1) pp. 69-84. 10.1080/14766825.2019.1560913.

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Abstract

Miniature architectural models are often used as signs or markers, which frame a touristic site as a place worth visiting. In this paper I explore the relations of such models to the ‘real’ sites, as well as to other copies and representations. The article examines the Holyland Model, a miniature model showing Jerusalem in the year 66 AD, which has become a tourist site in its own right. The central building in this model is the miniature Jewish Temple, which was later replicated in both miniature and gigantic copies. I follow the transformation of this Temple image, from a secular-cultural symbol of Israeli national identity to a represention of different Orthodox Jewish and Christian evangelical agendas. I argue that the large-scale buildings in fact replicate the miniature models, inverting both sign relation and scale relation between original and copy. The use and manipulation of the image of a building, produced initially at the Holyland Model, has become an essential device for the production of meaning and affect.

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