Longley, PA and Cheshire, J and Singleton, A (Eds).
(2018)
Consumer Data Research.
UCL Press: London, UK.
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Abstract
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
| Type: | Book |
|---|---|
| Title: | Consumer Data Research |
| ISBN-13: | 9781787353886 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.14324/111.9781787353886 |
| Publisher version: | https://doi.org/10.14324/111.9781787353886 |
| Language: | English |
| Additional information: | Text © Contributors, 2018 Images © Copyright holders named in the captions, 2018 This book is published under a Creative Commons 4.0 International license (CC BY 4.0).This license allows you to share, copy, distribute and transmit the work; to adapt the work and to make commercial use of the work providing attribution is made to the authors (but not in any way that suggests that they endorse you or your use of the work). Attribution should include the following information: Longley, P. A., Cheshire, J. A., and Singleton, A. D. (eds.). 2018. Consumer Data Research. London: UCL Press. DOI: https://doi.org/10.14324/111.9781787353886 Further details about Creative Commons licenses are available at http://creativecommons.org/licenses/ |
| Keywords: | Consumer, Big Data, Consumer data research, Consumer behaviour |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Geography |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10046615 |
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