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The Potential of Mobility as a Service Bundles as a Mobility Management Tool

Matyas, MB; Kamargianni, M; (2018) The Potential of Mobility as a Service Bundles as a Mobility Management Tool. In: (Proceedings) 97th Transportation Research Board Annual Meeting. Transportation Research Board: Washington DC, US. Green open access

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Abstract

The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm. However, as applications and research on it are limited, there is still little evidence on what this new phenomenon could bring to the transport sector. This paper aims to provide initial insights into whether MaaS product bundles (monthly subscription plans) can be used as a mobility management tool to promote shared modes. Data from an original survey, specifically designed to study MaaS plans, was used with Greater London as a case study area. The results show, that even though respondents do not prefer shared modes in their MaaS plans, a significant number of them are willing to subscribe to plans that include these modes. Once they have subscribed, over 60% of them indicated that they would be willing to try transportation modes that they previously did not use if their MaaS plans included them. These initial results show evidence that MaaS bundles can indeed be used as a mobility management tool to introduce more travelers to shared modes.

Type: Proceedings paper
Title: The Potential of Mobility as a Service Bundles as a Mobility Management Tool
Event: 97th Transportation Research Board Annual Meeting
Location: Washington DC
Dates: 07 January 2018 - 11 January 2018
Open access status: An open access version is available from UCL Discovery
Publisher version: https://trid.trb.org/view/1494407
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Mobility as a Service, Mobility Management, Demand Management, MaaS Subscription Plans, Bundling, Choice Modelling
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources
URI: https://discovery.ucl.ac.uk/id/eprint/10044438
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