Silva, A;
John, P;
(2017)
Social norms don't always work: An experiment to encourage more efficient fees collection for students.
PLOS One
, 12
(5)
, Article e0177354. 10.1371/journal.pone.0177354.
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Abstract
The use of social norms has become the tool of choice for behaviourally informed interventions. However, it is still not clear for what type of contexts and populations is this intervention effective. This randomised controlled trial with 4298 students tests the applicability of social norms to improve the late payment of university tuition fees. We find that providing information to late payers does not increase their likelihood of paying. This finding highlights how the use of social norms may not always be an effective tool in influencing behaviour.
| Type: | Article |
|---|---|
| Title: | Social norms don't always work: An experiment to encourage more efficient fees collection for students |
| Location: | United States |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1371/journal.pone.0177354 |
| Publisher version: | http://doi.org/10.1371/journal.pone.0177354 |
| Language: | English |
| Additional information: | © 2017 Silva, John. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
| Keywords: | Adult, Age Factors, Electronic Mail, Female, Humans, Male, Multivariate Analysis, Social Norms, Students, Universities |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Political Science |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10025043 |
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