Browse by UCL people
Group by: Type | Date
Number of items: 3.
Article
Olteanu, L;
(2020)
Rebranding strategies and their boomerang effect—The curious case of Burberry.
The Journal of World Intellectual Property
, 23
(5-6)
pp. 777-797.
10.1111/jwip.12173.
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Olteanu, L;
(2020)
Riding on the Coat-Tails of Traditional Cultural Expressions.
International Journal for the Semiotics of Law - Revue internationale de Sémiotique juridique
10.1007/s11196-020-09725-6.
(In press).
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Thesis
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Olteanu, Luminita;
(2023)
Rethinking Trade Mark Reputation and Its Susceptibility to Dilutive Harms.
Doctoral thesis (Ph.D), UCL (University College London).
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