Williams, P.; Preece, J.; (2005) It’s more than just books: working with a corporate marketing team to promote library services. SCONUL Focus , 36 (Winter) pp. 19-22.

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Abstract

In 2005, the Library at the University of East London reviewed its printed promotional material and general marketing strategy, working with the University’s communications team. The issues considered included: evaluating the strategy to decide whether it should be short-term or long-term; the problem of information overload; defining the library's "message"; the most appropriate format to use. The main elements involved in the development and implementation of the new promotional brochure are presented, including: design aspects; branding and slogans; editing and checking. Concludes with an assessment of whether the new scheme worked and discusses the experience of working with non-librarians in a project.

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