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Syntactical analysis on shopping interfaces: The case of Attica department store

Bakali, Vasiliki; (2006) Syntactical analysis on shopping interfaces: The case of Attica department store. Doctoral thesis , UCL (University College London). Green open access

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The focus of the present study is concentrated in the analysis of department stores, a project based on the examination of Attica department store, in Athens Greece. Great attendance and behavioural patterns in the store triggered the present project. This study examines how space participates in the successful operation of the depart ment store. It investigates in what ways and to which extent the spatial layout combines the following two opposing elements of department store operation: Sustaining visitors within the layout to perform search and distributing them effectively across the space. Moreover the study attempts to examine how the store layout dictates and is dictated by social structure. Finally it examines the effect of this interaction onto behavioural pat terns. This report performs syntactic analysis using space syntax in order to identify the structure of a popular shopping interface in respect to shopping activity and cultural / social experience. The study shows that the layout deals with the spatial paradox of department stores through the construction of a shopping interface which involves the relation between search interface (shopping activity) and exhibition layout (cultural activity). For his insightful aid the author would like to address her special acknowledgments to the su pervisor, Prof. Alan Penn. In addition, for their valuable support throughout the academic year, the author would like to express her gratitude to Dr. Rosamund Diamond, Dr Laura Vaughan, and Prof Bill Hillier Many thanks goes to all my colleagues of the MSc AAS. Special acknowledgments to the management of Attica department store for their assistance on the preparation of this study.

Type: Thesis (Doctoral)
Title: Syntactical analysis on shopping interfaces: The case of Attica department store
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Thesis digitised by ProQuest. Third party copyright material has been removed from the ethesis. Images identifying individuals have been redacted or partially redacted to protect their identity.
UCL classification:
URI: https://discovery.ucl.ac.uk/id/eprint/1570381
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