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Polish shop(ping) as Translanguaging Space

Hua, Z; Wei, L; Lyons, A; (2017) Polish shop(ping) as Translanguaging Space. Social Semiotics , 27 (4) pp. 411-433. 10.1080/10350330.2017.1334390. Green open access

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Abstract

This article investigates how spatial layout, the display of goods, body movement and gaze work alongside verbalised linguistic codes in creating a Translanguaging Space, using data from a linguistic ethnography project in a family retail shop in East London. We argue that while positioning itself as a “Polski Sklep” (Polish shop) in London, the shop is a Translanguaging Space – a space created by Translanguaging practices and for Translanguaging practices – and Translanguaging involves the deployment and orchestration of various sense-making repertories beyond linguistic ones. We are particularly interested in showing how physical boundaries are played out and emphasised, together with multimodal resources, to mark the place as a Polish shop in London. We use the notion of communicative zones to analyse the connectivities whereby participants communicate with and involve each other in encounters, and examine how multimodal resources are orchestrated in communicative zones of service encounters, mobilised to interweave communicative zones and assembled in tune with the depth of involvement. We show a Translanguaging Space in the making in which participants, including the shop owners and the customers, orchestrate a variety of multilingual and multimodal resources without any a priori hierarchy to create a Polish shop in London, a space to experience Polish shopping in the diaspora.

Type: Article
Title: Polish shop(ping) as Translanguaging Space
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/10350330.2017.1334390
Publisher version: http://doi.org/10.1080/10350330.2017.1334390
Language: English
Additional information: © 2017 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/ licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords: Arts & Humanities, Social Sciences, Humanities, Multidisciplinary, Communication, Linguistics, Arts & Humanities - Other Topics, Body movement, communicative zone, linguistic ethnography, positioning, service encounters, Translanguaging Space, COMMUNICATION, LANGUAGE
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Culture, Communication and Media
URI: https://discovery.ucl.ac.uk/id/eprint/1565084
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