Lloyd, A;
Cheshire, JA;
Titheridge, H;
(2015)
Retail Resilience and Social Media Opinion Mining.
Presented at: GISRUK 2015: 23rd GIS Research UK Conference, Leeds, UK.
Preview |
Text
GISRUK2015_Social media & opinion mining.pdf - Published Version Download (612kB) | Preview |
Abstract
This research focuses on the usefulness of social media opinion mining in the retail sector and what constitutes an attractive high-street retail centre from the viewpoint of a consumer. Geo-located Twitter data allows us to establish when, where and what people say about different retail centres. Comparing this data with retail centres of differing vitality could allow us to draw conclusions about how useful and predictive this source could be. Initial analysis revealed some contrasting text content within top ranked and bottom ranked retail centres in Greater London.
| Type: | Conference item (Presentation) |
|---|---|
| Title: | Retail Resilience and Social Media Opinion Mining |
| Event: | GISRUK 2015: 23rd GIS Research UK Conference |
| Location: | Leeds, UK |
| Dates: | 15 – 17 April 2015 |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | http://leeds.gisruk.org/session_overview.html#Po |
| Language: | English |
| Additional information: | Poster session, Thursday 16th April 2015. |
| Keywords: | Opinion Mining; Consumer Behaviour; Social Media; Retail; Resilience |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Civil, Environ and Geomatic Eng UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Geography |
| URI: | https://discovery.ucl.ac.uk/id/eprint/1514431 |
Archive Staff Only
 |
View Item |
