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A note on charitable giving by corporates and aristocrats: Evidence from a field experiment

Bassi, V; Huck, S; Rasul, I; (2017) A note on charitable giving by corporates and aristocrats: Evidence from a field experiment. Journal of Behavioral and Experimental Economics , 66 pp. 104-111. 10.1016/j.socec.2016.04.012. Green open access

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Abstract

Multiple sources of funding are becoming increasingly important for charitable organizations. Donations from corporate donors for example account for 25–35% of charitable income for the largest US charities, across charitable sectors. This note presents some tentative first evidence from a natural field experiment to shed light on how different types of potential donors: individuals, corporates and aristocratically titled individuals, respond to the same fundraising drive. Each donor type was randomly assigned to treatments varying in two dimensions: (i) whether information was conveyed about the existence of an anonymous lead donor, and (ii) how individual donations would be matched by the anonymous lead donor. We find that aristocrats are significantly more likely to respond and that corporates give significantly more than individuals. Treatment effects moreover suggest that (proportional) matching is to be avoided for corporate donors.

Type: Article
Title: A note on charitable giving by corporates and aristocrats: Evidence from a field experiment
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.socec.2016.04.012
Publisher version: http://doi.org/10.1016/j.socec.2016.04.012
Language: English
Additional information: © 2016 Elsevier Inc. All rights reserved. This manuscript version is made available under a Creative Commons Attribution Non-commercial Non-derivative 4.0 International license (CC BY-NC-ND 4.0). This license allows you to share, copy, distribute and transmit the work for personal and non-commercial use providing author and publisher attribution is clearly stated. Further details about CC BY licenses are available at https://creativecommons.org/licenses/. Access may be initially restricted by the publisher.
Keywords: Agency problems; Charitable giving; Corporate donors; Aristocratic donors; Field experiment
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Economics
URI: https://discovery.ucl.ac.uk/id/eprint/1504535
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