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Display Blindness? Looking Again at the Visibility of Situated Displays using Eye Tracking

Dalton, NS; Collins, E; Marshall, P; (2015) Display Blindness? Looking Again at the Visibility of Situated Displays using Eye Tracking. In: Begole, Bo and Kim, Jinwoo, (eds.) Proceeding of CHI '15 Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. (pp. pp. 3889-3898). ACM: New York, USA. Green open access

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Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Type: Proceedings paper
Title: Display Blindness? Looking Again at the Visibility of Situated Displays using Eye Tracking
Event: 33rd Annual CHI Conference on Human Factors in Computing Systems (CHI)
Location: Seoul, SOUTH KOREA
Dates: 18 April 2015 - 23 April 2015
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/2702123.2702150
Publisher version: http://doi.org/10.1145/2702123.2702150
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > UCL Interaction Centre
URI: https://discovery.ucl.ac.uk/id/eprint/1488204
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